According to Dale, the best advice he could give to someone
just starting out with their own business is,
Stay focused on your core
business. Be resilient and nimble enough to make changes. Be tenacious and
persistent. Don’t chase rabbits, or ‘opportunities,’ because they may lead you
down a rabbit hole. Stay focused.
In the past, he has witnessed people falling down various
rabbit holes, to the detriment of their businesses. Staying focused on your
core business purpose and message, and being the best at what you do, is a
formula for success that Dale incorporates into his own practices. He also
advises newcomers into business ownership to develop a value proposition to
everything you do: whether it’s sales, service, marketing, or whatever you do,
always look at your ROI. Above all else, treat everyone how you want to be
treated: be respectful to everyone. Dale’s formula for success also includes
happy clients, successful employees (in both their personal and professional
lives), being consistent and persistent, not asking someone to do anything that
you wouldn’t do (unless it’s something you do not know how to do).
Dale’s Sage Advice on Work/Life Balance
Early on in his career, when his four daughters were young, Dale
worked many hours and a lot of weekends providing for his family. His advice is
“Find a work/life balance, don’t sacrifice your family for your business.” He
was able to take his family on vacations several times a year for quality
family time, but if he had it to do over again, he would have made more time
daily. Dale found more work/life balance when he joined NARI. It was here he established peer relationships,
and made friends who became mentors, among them, three fellow-contractors with
whom he can share anything and ask any question he has. Currently, he works
approximately 50 hours per week, spending his time working on clients’ files,
meeting them face to face, and overseeing the entire business operation.
Dale Contant is the President and Principal Owner of Atlanta Design & Build. ADB has been in business since 1996 and is one of the few National Association of the Remodeling Industry (NARI) Accredited Remodeling Companies in the nation, and the only one in GA. Dale’s commitment to raise the level of professionalism homeowner’s can expect when contracting a remodeler has motivated his active involvement in the remodeling industry.
He is a licensed contractor in the state of Georgia. Dale holds NARI credentials for Master Certified Remodeler (MCR), Certified Remodeling Project Manager (CRPM) and Universal Design Certified Professional (UDCP). He has also served in leadership for NARI at both the local and, for 15 years, at the national levels; holding NARI National officer positions since 2013 culminating in 2018-2020 as National Chairman of the Board. He also spent 5 years on the board of Rebuilding Together Atlanta, an organization assisting elderly homeowners and veterans with major home repairs.
Formative Years: Raised on the Job Site
Dale was born in Ft Lauderdale, FL, and later his family moved to Boca Raton where he lived until his mid-20s. His father was a contractor, and he began spending time on construction sites helping his dad work on residential projects when he was 8 years old. Dale studied drafting in high school, and began junior college with plans to become an architect. His interest, however, changed to construction.
In his early 20s, Dale married and the couple decided to move to the North Carolina mountains. Dale built his first home there, and pursued the path of a contractor. Several years later, when the opportunity presented itself, he became a licensed insurance agent for a local insurance agency. He credits his sales acumen to his time spent in insurance sales; the company he worked with had extensive sales training based on well-honed, time-tested systems. Dale and his wife, Keely, remained in North Carolina for 7 years before accepting a regional management position with the insurance company and relocating to Marietta, GA in 1988. In 1989, having several years of sales behind him, Dale began using his knowledge of both construction and sales and returned to his field of preference as a salesperson for a sunroom company.
Now that a huge number of millennials are buying homes, the US is experiencing housing shortages in many parts of the country. Part of the reason there are more home seekers than available homes is the skilled labor shortage. The skilled labor shortage doesn’t just impact home buyers and homeowners seeking needed remodeling for their current homes, it has an enormous impact on interior designers, builders, and remodelers. Due to an inability to find professionals in the skilled trades, many building and remodeling companies feel their growth has been slowed. Some companies could take on more projects, and serve clients faster, if they had plentiful skilled trades to employ. Many companies have to pick and choose which jobs will be the most profitable, leaving homeowners with smaller projects at a disadvantage.
Winning a CotY Award is a distinguished recognition. We are
honored to be in the ranks of the best in the remodeling industry. NARI
received almost 500 entries valued at over $138 million, and our project stood
out as the best in our category for our region.
We are pleased to have Heather Marcet-Henderson, AKBD (Associate Kitchen and Bath Designer), as our Design and Sales Consultant and part of the ADB family: she has been with us for nearly a year! Heather is originally from San Diego, but her father was in the military, so they moved frequently. She relocated to Georgia in 1997 to attend The Savannah College of Art and Design (SCAD), and now resides in Kennesaw with her husband and son. Heather earned a Bachelor of Arts in Psychology before she decided to study design, and she received a Master of Arts in Interior Design from SCAD.
In addition to her extensive education, Heather has a strong
background in design. In the past, she has worked as a designer of model homes
and clubhouses, a design representative for a tile company and a design studio
manager for a new home builder. Heather has also worked as a private designer.
As our Design and Sales Consultant, she works with clients making selections
for cabinetry, countertops, tile, plumbing fixtures, etc. and choosing space
planning design options for kitchens and baths. She does everything from
drawing kitchen and bath layouts in Chief Architect to suggesting various
organizational features for increased functionality.
A Solid Team with Integrity
Heather met Dale, and other ADB team members, 8 years ago when she worked with us on a client’s home where Dale was the contractor. She was applying for a job and called Dale to see if he could give her a reference. He said that he needed to hire someone with her skill set. The timing of their conversation was serendipitous, and it all happened organically. When Heather had previously met Dale, and other members of the ADB team, she thought it would be great to work with us—according to her, it has been great!
Her favorite part about being a member of the ADB family is that “ADB is a
good, solid team of people. The level of integrity that Dale has matches my own
personal level of integrity.”
Our clients’ 90s-style master bathroom had a dysfunctional
layout that wasted too much square footage. Situated behind a pair of walk-in
closets, the master bathroom was only accessible by walking down a narrow
hallway. The large bathtub was a feature that the homeowners rarely used and
wanted to eliminate. They did not like the dim lighting in their master
bathroom and desired an increase in natural lighting.
Our solution to the cumbersome layout of the master bathroom
was a whole new design. We completely flipped the separate walk-in closets and
the bathroom. Redesigning the space created a direct entrance to a new spa-like
retreat with an expansive custom closet for two behind it. We incorporated many
space-saving features into the design, like frosted, glass-fronted, pocket
doors. Not only did the pocket doors eliminate the swing of traditional doors,
but they help illuminate the bedroom and bath while maintaining privacy.
Some highlights that the new master bathroom boasts: